Engine Build
ICP definition, target account and contact lists, messaging and sequencing, deliverability setup. Built in two weeks. You own everything.
Done-for-you outbound for B2B & B2G teams · $500K–$10M
We create SICK demand.You take the meetings.
We build and run your outbound engine. Your team takes the meetings.
The problem
Hiring SDRs costs $130K+ per rep per year before they produce a single meeting, and generic lead-gen agencies don't understand how complex B2B & B2G buying works. You end up with an empty calendar — or meetings with the wrong people.
$130K+
Fully-loaded cost of one SDR for a year — salary, tools, management, ramp time — before ROI is proven.
6–9 months
Typical time to hire, ramp, and know if an in-house outbound hire will actually work.
2 weeks
To a live SICKdemand engine — ICP, lists, messaging, and infrastructure included.
What you get
A full outbound engine, not another lead list.
Built for newer B2B & B2G businesses with founder-led sales and no real outbound engine yet. Govtech is our proof-point vertical — the playbook travels.
Managed Campaigns
Multichannel outbound across email, phone, and LinkedIn. We run the sends, handle replies, A/B test, and optimize weekly.
BDR Playbook & Coaching
Call scripts, objection handling, and a meeting-handoff process, so your team converts what we book.
Weekly Pipeline Report
Activity, reply rates, meetings held, and pipeline dollars influenced. No vanity metrics.
How it works
From audit to meetings in three steps.
01
Free pipeline audit
We tear down your current outbound and show you exactly what we'd change.
02
We build your engine
ICP, lists, messaging, infrastructure, live in two weeks.
03
Meetings on your calendar
We run it, you take the meetings.
Pricing
Simple, transparent. No surprises.
Start with a build you own, let us run it, or join the founding pilot while spots remain. Every engagement is scoped and priced per customer — email us and we'll quote your exact package.
Engine Build
Custom pricingone-time build
Your full outbound engine, built in two weeks. Yours to keep — run it yourself or hand it back to us.
- ✓ICP definition — your ideal customer profile, nailed down with you
- ✓Target account & contact lists — built to that ICP, ready to send
- ✓Messaging & sequencing — full outbound sequences written for your market
- ✓Deliverability setup — sending domains, inboxes, and warmup configured
- ✓Built in two weeks — and you own everything we build
Priced per scope — quoted after a free audit
Most popular
Managed Growth
Custom pricingmonthly
We run it end-to-end. Target: 8–12 qualified meetings per month. Three-month initial term, then month-to-month.
- ✓Everything in Engine Build — ICP, lists, messaging, deliverability
- ✓Managed multichannel campaigns — email, phone, and LinkedIn, run for you
- ✓Reply handling — we work the inboxes and book the meetings
- ✓A/B testing — messaging and angles tested continuously
- ✓Weekly optimization — campaigns tuned every week, not set-and-forget
- ✓BDR playbook & coaching — scripts and handoff process for your team
- ✓Weekly pipeline report — activity, reply rates, meetings, pipeline influenced
Priced per scope — quoted after a free audit
2 spots only
Founding Pilot
Custom pricing60-day pilot
The full Managed Growth scope, run as a 60-day pilot. Two spots only, for teams willing to give feedback and a testimonial.
- ✓Full engine build — ICP definition, target lists, messaging & sequencing, deliverability setup
- ✓Managed multichannel campaigns — email, phone, and LinkedIn
- ✓Reply handling — replies worked and meetings booked for you
- ✓A/B testing & weekly optimization — throughout the pilot
- ✓BDR playbook & coaching — so your team converts what we book
- ✓Weekly pipeline report — full visibility into pilot results
- ✓60 days, then your call — scale into Managed Growth or take the engine in-house
2 spots only · Feedback + testimonial
Why us
Led by an operator who has personally sourced pipeline that influenced closed/won revenue within the govtech industry and led a 10-person BDR team running campaign strategy every day. This isn't theory. It's the playbook, run for you.
—Carson, founder of SICKdemand
Operator-led · Govtech proof point · BDR team leader
What that means for you
- →Not an agency handoff. The person who built pipeline in govtech builds yours.
- →Built for complex sales. Multi-stakeholder, long-cycle B2B & B2G — not spray-and-pray volume.
- →You own the asset. Lists, messaging, sequences, and playbook stay with you.
What counts as a "qualified meeting": A "qualified meeting" means a 30-minute call with a decision-maker or champion at an ICP account who confirmed they have the problem we target and agreed to explore a fit. No-shows don't count — we rebook or replace them.
Ready for SICK demand?
Start with a free pipeline audit. We'll show you exactly what we'd build — no pitch deck, no pressure.
Or email us anytime at info@sickdemand.com